All-Inclusive Air Price Advertising
In December 2011, the Government of Canada announced that the Canadian Transportation Agency would develop regulations requiring all-inclusive air price advertising.
The Agency took a broad, inclusive and transparent consultative approach throughout the regulatory process. Feedback received helped inform the development of the regulations.
The regulations are now published on Part II of the Canada Gazette.
Notice to industry on the all-inclusive air price advertising regulations
All advertisers are expected to display the air services price in an all-inclusive format regardless of media used to advertise. The Agency will now apply a stricter approach to the enforcement of the all-inclusive price requirement. Furthermore, those advertisers that are now compliant are expected to remain compliant. For more information, consult the notice to industry and the news release issued by the Agency.
- News Release
The regulations support two key objectives:
- Enable consumers to easily determine the total advertised air price.
The display of the total price in air price advertising reduces confusion and frustration as to the total price and increases transparency. It also allows consumers to more easily compare prices and make informed choices.
- Promote fair competition between all advertisers in the air travel industry.
The regulations promote competition by achieving a level playing field for all persons who advertise air prices for travel within, or originating in Canada.
The regulations apply to any person who advertises air prices to the public, for travel within, or originating in Canada, through any media.
Advertising is considered to be a communication of the air price to the public, for travel within, or originating in Canada, and through either interactive or non-interactive media.
Air price advertising directed at the public must include:
- The total price, inclusive of all taxes, fees and charges which a consumer must pay to obtain the air service.
- A minimum level of description of the air service offered, including:
- the points of origin and destination;
- whether the service is one way or round trip; and
- limitations with respect to booking or travel availability periods.
- Access to a breakdown of the taxes, fees and charges and any optional services offered for a fee or charge.
The Agency will work cooperatively with air price advertisers and provide guidance to ensure early compliance with the regulations and overall success in the implementation of the regulations. The Agency will use a proactive and collaborative, educational approach to ensure that air price advertisers are aware of their responsibility to comply as early as possible with the regulations, and reach out to associations representing the air travel industry, as well as provincial government organizations dealing with travel agencies.
This site provides a repository of information about the regulations for all interested parties.
To help air price advertisers and Canadians understand the new regulations, the Agency has prepared:
- a webinar
- an Interpretation Note;
- Questions and Answers;
- examples of advertisements; and
- a brochure.
If you would like further information than what is provided on this site on all-inclusive air price advertising regulations, please use our online feedback form.